Adjusted RRPs and new price system as of August 2021
After facing turbulent times, a new leaf has been turned over for BBS. As of June 1st 2021 BBS automotive GmbH is part of the KW automotive group. The KW automotive group with its core brands KW, ST and AP Suspensions is one of the leading suspension suppliers in the global automotive aftermarket sector.
Being a part of this strong group makes us very proud and we´re looking forward to shape the future of BBS together. This future has a distinct direction: BBS wheels rank first! The main focus will be on our own BBS products, the so far dominating OEM business will be gradually reduced.
The Concept Vision BBS 2024 constitutes the strategic framework for our new path in the upcoming years. Alongside a reinforcement of the global BBS brand the main pillars of our Vision BBS 2024 consist of a significant increase in flexibility regarding production and administration as well as a strongly improved service quality and new product innovations.
For our vision to become reality, our sales department also has to strike a new path. As of August 1st 2021 our established gross pricing model will be substituted by a new conceived jobber price model.
For more than one and half years the CoVid19 pandemic is keeping our society and the global economy in suspense. The resulting severely cost increase for raw material, energy and logistics is coming hard on BBS. Hence, after three years of steady prices, we are adjusting our product individual prices throughout the whole portfolio within the change of our pricing system as of August 1st 2021.
Please find below, the new recommended retail price lists for Germany and Austria 2021-2.